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THDR GROUP

Creating the fashion houses of the future

Artificial intelligence & emerging technologies which are fundamentally shifting how consumers engage with fashion.

Discover Our Technology
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World's First AI Led Fashion Brand

NEUONO

Fashion the unthinkable. Your personal style. Your personal fit. Hyper-personalized, AI-designed fashion for male & female. Powered by generative AI and precision body-scanning technology.

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Flagship Luxury Menswear

THEODORE

Designed with purpose. Designed for your legacy.  Luxury menswear, powered by our contactless AI technology. Backed by our Perfect Fit Guarantee.

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Budget Occasional Wear

ASTOR & ASTORIA

Perfect for groomsmen & bridesmaids. Powered by AI measurement technology. Online only, budget friendly prices. Coming Soon.

Luxury Womenswear

REHMAI

Tailor made, bespoke womenswear. Exclusively powered by AI measurement technology. As always, backed by our Perfect Fit Guarantee. By appointment only.

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POCKET TAILOR APP

Contactless Body Measurement

Our Pocket Tailor app, available for each of our brands on the Apple App or Google Play stores, allows consumers to use the phones to acquire their unique body measurements.

This done by utilizing onboard AR phone sensors, and then AI processing both on device, and lastly on the cloud.

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CHANGING THE FASHION LANDSCAPE

Benefits

Sustainability

Made to measure garments are inherently more sustainable that off the rack. Only a single garment is produced, compared to often 30% overproduction due to stock.

Customisation

Consumers value the ability to personalise their garments, from a monogram through to finish details.

Personal Sizing

Standard sizes are a thing of the past. Garments are made to the consumers unique body measurements, rather than the other way around.

When it comes to fit, THEODORE has a very reliable system that can produce a custom-tailored experience...

The Sydney based tailoring brand promises to provide attentive customer care if needed, where they will literally do fine tuning until you have the exact suit that you want.

Harnessing the power of the modern smartphone, THEODORE is reinventing the tailoring experience, which is especially relevant considering the new landscape for the clothing industry post-pandemic.

International Business Times photo

International Business Times

“Cyber Tailoring is Here”
Emerging Technology

Frequently Asked Questions

How accurate is the body measurement technology?

With instructions followed correctly (form fitting clothes & correct posture during scan) the measurements are accurate to 0.3% - or within millimetres. Our technology now exceeds the accuracy of the vast majority of humans trained to take body measurements.

Are measurements reviewed by humans?

Yes, all orders are manually reviewed by our master tailors prior to being placed into production. This allows for us to double check that all instructions during scan are followed, and make observations & adjustments for the production process. An additional layer of AI is in place at this stage to flag problem potential problem measurements.

How long is the production timeline?

Due to each garment being made from scratch, and the wide variety of fabrics and cuts available, there is around 5 weeks production time for garments, with review time & delivery time additional to this. 

How is THDR Group involved in crypto & blockchain technology?

THDR Group is fashion technology business at the core. We’re focused on scaling the made-to-measure garment experience to the masses by deploying our AI measurement app technology, and we’ve started with luxury menswear. It’s this focus on pioneering technology that naturally aligns us with the crypto space.

Can consumers pay with crypto?

After a user generates their unique body measurement using our contactless AI powered app, they can explore the range of luxury suits & shirts (among other garments). When ready to order, users can easily check out, and choose Crypto.com Pay to utilise their cryptocurrency of choice and finalise their order. Their one-of-a-kind tailor made garments are then produced to their exact body measurements, which is backed up by our perfect fit guarantee.

How can the fashion industry benefit from crypto going forward?

Fashion is an industry that has barely changed since mass production & ready to wear became the norm over 200 years ago. The THDR Group is focused on disrupting and changing the way that consumers purchase their clothes, modernising the tailor-made experience. Apart from payments, we’re already experimenting with ways crypto can pull fashion into the current century, such as NFTs to mirror each one-of-a-kind unique garment that we produce, or have been exploring publishing the unique anonymised user measurements our app generates onto a blockchain so that more brands can benefit from our AI measurement technology and users have portability & can utilise their single set of body measurements wherever they choose.

UNCOMPROMISING STANDARDS

The Experience

  • Perfect Fit GuaranteeAll our brands are backed by our perfect fit guarantee. This provides insurance to customers that they are covered when investing in a tailor made garment. If upon delivery a garment is misfitting to the customer we will either make arrangements for alteration, or recut the garment, with with all costs covered by the guarantee.
  • Luxury Level ServiceOur team hold themselves to the highest standard of service for our customers. We value the trust that customers have demonstrated by placing an order, and will always go over and above to ensure 100% satisfaction.
SUPPLY CHAIN

Fabric Range

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DIRECTORS & KEY STAFF

Our Team

Timothy Aquino

Founder & Chief Executive Officer
With more than 15 years of experience in the menswear fashion industry, Timothy has made his mark in both Sydney and New York City. Combining deep understanding of the latest trends and styles with a talent for sales, he has consistently achieved outstanding results.

Sean Fagan

Co-Founder & Managing Director
In a career spanning over 15 years in director & executive roles, Sean brings a range of skills and a high capacity. His knowledge in web & app development, including coding proficiency, plus event & business expertise is invaluable. A member of the Australian Institute of Company Directors (MAICD), he possess a deep understanding of business leadership.

Zenya Arrowsmith

Creative Director
Zenya is a highly skilled photographer and creative director. With an extensive portfolio that includes high-end fashion shoots, editorial features, and advertising campaigns, her artistic vision and technical skills has earned her a prestigious reputation.

[email protected]

129 Devonshire Street

Surry Hills NSW 2010

Australia

AU: 1300 395 829

Copyright © 2023 THDR Group Pty Ltd. All Rights Reserved

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