Our Pocket Tailor app, available for each of our brands on the Apple App or Google Play stores, allows consumers to use the phones to acquire their unique body measurements.
This done by utilizing onboard AR phone sensors, and then AI processing both on device, and lastly on the cloud.
Made to measure garments are inherently more sustainable that off the rack. Only a single garment is produced, compared to often 30% overproduction due to stock.
Consumers value the ability to personalise their garments, from a monogram through to finish details.
Standard sizes are a thing of the past. Garments are made to the consumers unique body measurements, rather than the other way around.
The Sydney based tailoring brand promises to provide attentive customer care if needed, where they will literally do fine tuning until you have the exact suit that you want.
Harnessing the power of the modern smartphone, THEODORE is reinventing the tailoring experience, which is especially relevant considering the new landscape for the clothing industry post-pandemic.
With instructions followed correctly (form fitting clothes & correct posture during scan) the measurements are accurate to 0.3% - or within millimetres. Our technology now exceeds the accuracy of the vast majority of humans trained to take body measurements.
Yes, all orders are manually reviewed by our master tailors prior to being placed into production. This allows for us to double check that all instructions during scan are followed, and make observations & adjustments for the production process. An additional layer of AI is in place at this stage to flag problem potential problem measurements.
Due to each garment being made from scratch, and the wide variety of fabrics and cuts available, there is around 5 weeks production time for garments, with review time & delivery time additional to this.
THDR Group is fashion technology business at the core. We’re focused on scaling the made-to-measure garment experience to the masses by deploying our AI measurement app technology, and we’ve started with luxury menswear. It’s this focus on pioneering technology that naturally aligns us with the crypto space.
After a user generates their unique body measurement using our contactless AI powered app, they can explore the range of luxury suits & shirts (among other garments). When ready to order, users can easily check out, and choose Crypto.com Pay to utilise their cryptocurrency of choice and finalise their order. Their one-of-a-kind tailor made garments are then produced to their exact body measurements, which is backed up by our perfect fit guarantee.
Fashion is an industry that has barely changed since mass production & ready to wear became the norm over 200 years ago. The THDR Group is focused on disrupting and changing the way that consumers purchase their clothes, modernising the tailor-made experience. Apart from payments, we’re already experimenting with ways crypto can pull fashion into the current century, such as NFTs to mirror each one-of-a-kind unique garment that we produce, or have been exploring publishing the unique anonymised user measurements our app generates onto a blockchain so that more brands can benefit from our AI measurement technology and users have portability & can utilise their single set of body measurements wherever they choose.
