The future of luxury will no longer be chosen, but created.
We are ending the era of standardization, and replacing it with personalization.
THDR Group fuses generative AI with on-demand craftsmanship to deliver the world's first scalable bespoke ecosystem. From the cut of a suit to the notes of a scent, we believe true luxury is the seamless translation of digital data into physical legacy.
We're building the operating system for hyper-personalized products: no longer mass-manufactured for the many, but algorithmically designed and precision crafted for the one. We replace inventory with intelligence, ensuring that nothing exists until it is needed, and everything that exists is made with a purpose.
Luxury houses for the individual.
Each brand represents a unique expression of our thesis—algorithmically designed, precision crafted, and made for one.
Weddings & Special Occasions
ASTOR & ASTORIA
Perfect for groomsmen & bridesmaids. Powered by AI measurement technology. Online only, budget friendly prices. Coming Soon.
Coming Soon
Bespoke Fine Jewellery
VELLOI
Precision-crafted jewellery, designed for the one. Each piece algorithmically generated and handcrafted to your exact specifications. Coming Soon.
Coming Soon
The operating system for hyper-personalization.
Our proprietary technology stack enables the seamless translation of digital data into physical legacy.
SenseThread
Generative AI Product Design
Our proprietary generative AI engine capable of producing 700+ trillion unique garment combinations, considering body measurements, style preferences, demographic data, fashion trends, and manufacturing constraints.
Pocket Tailor
AI Body Measurements
97.5% measurement accuracy across 20,000+ scans. Using onboard AR phone sensors and AI processing, consumers acquire their unique body measurements with just their smartphone.
WaveWear
NFC-Enabled Digital Passports
NFC chips embedded in every garment, creating digital product passports that authenticate ownership, track provenance, and enable interactive experiences with your clothing.
TECHNOLOGY PARTNERS
World-class fabric mills.
We partner with the finest fabric mills in the world to source premium materials for our garments.
A closed-loop system impossible to replicate.
Data Feedback Loop
Every customer interaction trains our AI. Every manufacturing challenge refines our algorithms. Operating actual brands creates irreplaceable feedback loops.
Tech + Fashion
Tech-only companies can't capture enough value. Fashion brands can't iterate fast enough. The winning model integrates both: proprietary AI with operating fashion brands.
Unit Economics
On-demand production eliminates overproduction waste. No inventory risk. Customer pays before manufacturing begins, enabling sustainable growth without inventory pressure.
Why made-to-measure is the future.
Sustainability
Made to measure garments are inherently more sustainable than off the rack. Only a single garment is produced, compared to often 30% overproduction due to stock.
Customisation
Consumers value the ability to personalise their garments, from a monogram through to finish details. Every product is uniquely theirs.
Personal Sizing
Standard sizes are a thing of the past. Garments are made to the consumer's unique body measurements, rather than the other way around.
Uncompromising standards.
Perfect Fit Guarantee
All our brands are backed by our perfect fit guarantee. This provides insurance to customers that they are covered when investing in a tailor made garment. If upon delivery a garment is misfitting to the customer we will either make arrangements for alteration, or recut the garment, with all costs covered by the guarantee.
Luxury Level Service
Our team hold themselves to the highest standard of service for our customers. We value the trust that customers have demonstrated by placing an order, and will always go over and above to ensure 100% satisfaction.
Trusted by industry leaders.
International Business Times
"When it comes to fit, THEODORE has a very reliable system that can produce a custom-tailored experience."
New York Fashion Week
"Neuono made its runway debut at NYFW September 2025, showcasing the world's first AI-led fashion collection."
Microsoft for Startups
"Selected as a Microsoft for Startups Founders Hub member, recognizing our innovative approach to fashion technology."
The team behind THDR Group.
Timothy Aquino
Founder & Chief Executive Officer
With more than 15 years of experience in the menswear fashion industry, Timothy has made his mark in both Sydney and New York City. Combining deep understanding of the latest trends and styles with a talent for sales, he has consistently achieved outstanding results.
Sean Fagan
Co-Founder & Managing Director
In a career spanning over 15 years in director & executive roles, Sean brings a range of skills and a high capacity. His knowledge in web & app development, including coding proficiency, plus event & business expertise is invaluable. A member of the Australian Institute of Company Directors (MAICD), he possess a deep understanding of business leadership.
Frequently Asked Questions.
THDR Group is building the operating system for hyper-personalized luxury products. We
believe the future of luxury will no longer be chosen, but created—ending the era of
standardization and replacing it with personalization. From fashion to fragrances to
jewellery, we fuse generative AI with on-demand craftsmanship to deliver the world's
first scalable bespoke ecosystem.
With instructions followed correctly (form fitting clothes & correct posture during
scan) the measurements are accurate to 0.3% - or within millimetres. Our Pocket Tailor
technology now exceeds the accuracy of the vast majority of humans trained to take body
measurements, with 97.5% accuracy across 20,000+ scans.
Yes, all orders are manually reviewed by our master tailors prior to being placed into
production. This allows for us to double check that all instructions during scan are
followed, and make observations & adjustments for the production process. An additional
layer of AI is in place at this stage to flag potential problem measurements.
Due to each garment being made from scratch, and the wide variety of fabrics and cuts
available, there is around 5 weeks production time for garments, with review time &
delivery time additional to this. This ensures each piece is precision crafted to your
exact specifications.
We've built a vertically integrated model that combines proprietary AI technology with
our own fashion brands. This creates an irreplaceable feedback loop—customer data
directly improves our AI systems while our tech continuously enhances brand economics.
We're not just building better e-commerce; we're fundamentally reshaping how products
are designed and produced.
All our brands are backed by our Perfect Fit Guarantee. This provides insurance to
customers that they are covered when investing in a tailor made garment. If upon
delivery a garment is misfitting to the customer we will either make arrangements for
alteration, or recut the garment, with all costs covered by the guarantee.